Email Marketing Campaign: Yes, It Is Still Effective
With the increasing use of social media for digital marketing, the whisper about the importance and future of email marketing is being noticed among the web owners. Because of the advent of other digital marketing tools, smart digital marketers are making changes in email marketing strategies without losing the faith in its effectiveness. Email marketing campaign is the oldest practice widely trusted for online marketing; and, the recent reports confirm that outsourcing the email marketing solutions is still as beneficial for businesses as it used to be. Email Marketing Services – Still Effective and Trusted: More than 205 billion marketing emails are sent every day; and, the figure is expected to rise up to 246 billion by 2019. The percentage of digital marketers satisfied with the effectiveness of email marketing campaigns in 2017 has increased up to 67% in comparison to 62% in 2016 (Email marketing report, Adestra’s 2017). Another report states that 23% digital ma