Email Marketing Campaign: Yes, It Is Still Effective

With the increasing use of social media for digital marketing, the whisper about the importance and future of email marketing is being noticed among the web owners. Because of the advent of other digital marketing tools, smart digital marketers are making changes in email marketing strategies without losing the faith in its effectiveness. Email marketing campaign is the oldest practice widely trusted for online marketing; and, the recent reports confirm that outsourcing the email marketing solutions is still as beneficial for businesses as it used to be.

Email Marketing Services – Still Effective and Trusted:   

More than 205 billion marketing emails are sent every day; and, the figure is expected to rise up to 246 billion by 2019. The percentage of digital marketers satisfied with the effectiveness of email marketing campaigns in 2017 has increased up to 67% in comparison to 62% in 2016 (Email marketing report, Adestra’s 2017). Another report states that 23% digital marketing experts, who rate email marketing and SEO equally good, accept an edge of email marketing over SEO in terms of quick response. As the use of internet is going to be the more preferred and trusted way of getting any information, the ‘email marketing newsletter’ is going to be an integral part of personalized marketing strategy for the years to come.   

Increasing Demand for Bulk Email Services in India: 

The most experienced 7 benefits of bulk email services in India include: 

1.    It allows target marketing 

2.    It creates repeat business

3.    It generates direct sales

4.    It personalizes B2C and B2B relations

5.    It promotes loyalty & trust

6.    It is measurable

7.    It is cost effective

The cutting edge bulk email services are befitting the businesses of all sizes irrespective of the nature of target audience. As the competition in every business sector is getting intense because of the emergence of new players, you need an extra edge to achieve sustainable growth; and, email marketing services give you extra ordinary support provided you involve a reputed email marketing solutions provider.