B2B Lead Generation via Bulk SMS & Emails: Why You Should Try It ?

The lead generation in competitive and volatile marketing environment is a challenging task even for the established brands because of emerging markets, growing competitors, evolving technologies, ever extending dimensions of advertising etc. The cost plays critical role in planning for lead generation. If the most used marketing practices adopted for lead generation are compared, lead generation via bulk SMS and bulk email emerge as the most cost efficient marketing practices for B2B lead generation.    

B2B Lead Generation via Bulk SMS: 

The bulk SMS marketing is growing popular in India at fast pace as more and more businesses are focusing on least expensive marketing & advertising practices. The following five reasons make the lead generation via Bulk SMS an integral part of your smart marketing strategy: 
  1. Bulk SMS texting services cost very less; therefore, these are equally beneficial for small, medium & large enterprises.
  2. Over 90% SMS texts are read within five seconds; it means instant impact on the target audience.
  3. Flexibility and speed make the lead generation via bulk SMS the most practical for every size business. 
  4. The bulk SMS marketing is highly targeted. 
  5. Freedom to personalize the SMS text helps to make the messaging effective and memorable that results in high potential B2B leads.            
B2B Lead Generation via Bulk Email:

The bulk emails are being used for over the decades but the effectiveness is intact despite the birth of new marketing tactics. Besides the cost factor, bulk emails are used for lead generation because of several other reasons also; the following five reasons make the B2B lead generation via Bulk Email an integral part of your smart marketing strategy:  

1.       Email-marketing is targeted; thus it generates high potential B2B leads.
2.       Strategic email marketing eliminates the impediments in non-targeted marketing.
3.       Bulk email marketing campaign can be initiated to address the particular segment of target buyers’ community.
4.       “Calls to action” feature induces more potential to get the response from the  recipients.
5.       Measurable results make it more reliable low cost marketing tactic for lead generation.
    The companies providing lead generation service in Delhi are taken granted for being more efficient and cheaper but before hiring a lead generation company in Delhi check and confirm its credentials.

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